dubai municipality

A holistic awareness campaign for Dubai Municipality focused on elevating food safety standards across the city. The work combined branding, identity creation, and a multi‑channel advertising rollout to drive awareness and encourage both consumers and restaurants to pledge their commitment to food safety. Activated citywide across social platforms, OOH, and in‑store communications within restaurants, the campaign delivered strong visibility and engagement, reinforcing food safety as a shared responsibility across Dubai’s food ecosystem.